- Sterling Home & Patio – A Menards Company. These high-end products were available online and by a quarterly print catalog. Separate branding was required to reflect the products’ high quality and cost compared to items sold at store locations. I designed the brand identity, logo, catalog layout, typography, color, hierarchy and style guide. A large amount of lifestyle scenes were created using Photoshop because of limited vendor art, and color-correcting was needed to match provided fabric samples. I lead the ideation and design of the Sterling sub-website. The website template used the existing Menards.com established framework but required separate branding to match the catalog. Files were given to the web team to cut, code, and implement.
