S Choi

Origins Flagship Store – Haitang Bay, Hainan
In collaboration with the Origins Global Brand team, we developed and brought to life the new flagship store at Haitang Bay Block C, Hainan, China. The retail experience is inspired by a true natural wonder: the Tree. Grounding, energizing, and deeply connected to the Origins brand, the Tree symbolizes both grandeur from afar and intricate natural beauty up close—capturing the essence of nature’s magic in every detail of the store design.

• Visual Merchandising
• Retail
• Creative Direction
• Experience Design
• Print Production
• Project Management
• Sustainable
• Point of Purchase
• Communication Design
• Branding & Corporate Identity