Farmers Market Display
Farmers Market Display from Reid Schlegel
Farmers Market Display

Farmers’ markets are rapidly gaining popularity across the United States. At market it is key to draw in your customer and entice them to buy your produce. Studying local farmers markets revealed that a redesign of current labeling and display methods can dramatically increase sales for vendors by addressing visibility, consistency, and efficiency.

Farmers' Market Display - 10 week furniture design build
Photo Ethnographic Research
Video Ethnographic Research
Concept Development
Story Boarding
Final Product
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Farmers Market Display

Farmers’ markets are rapidly gaining popularity across the United States. At market it is key to draw in your customer and entice them to buy your produce. Studying local farmers markets revealed that a redesign of current labeling and display methods can dramatically increase sales for vendors by addressing visibility, consistency, and efficiency.

Reid Schlegel
Associate Design Director New York, NY