To support the worldwide launch of Emerson’s game-changing data center management platform Trellis, Emerson Network Power engaged GPJ to develop and deploy an experience-based campaign that engages a global audience of data center professionals through relevant, immersive communications in ways that increase awareness of Trellis and drive sales.
This comprehensive brand experience design immediately differentiated the Emerson brand and created intimate, highly-personalized and relevant experiences around Oracle OpenWorld which engaged buyers, media and other influencers in a hands-on, immersive way that not only educated attendees, but inspired them to completely re-think data center management. These experiences continue to build the brand through ongoing marketing activities globally.
