Granada construction turned to SVM to help with their 2012 rebrand. Granada was looking for a updated "more sophisticated" logo that better represented their growing construction company. Not wanting to depart to far from their existing identity they wanted to keep a similar color palate as well as lion icon.
Our first step was to determine a typeface that would place the emphasis on GRANADA while being clean and easy to read. Next we went to work on different concepts for their icon. The trick with the lion icon was creating something that wasn't too aggressive but more timeless and regal. We submitted several options and we worked to create just the right logo design for GRANADA. This identity was then used to create new business cards, stickers, letterhead as well as other marketing collateral.
