Design refresh of a Christian content site that provides articles, videos, and resources for Christians in their daily life. The original website was dark and stiffly religious, and when the brand decided to focus on everyday Christian inspiration (specifically targeting women 30-50), a new visual identity was in order. After initial designs by another design agency, I took ownership of the site's refresh, creating many new pages for the site from wireframes to full fledged design to final coding. I implemented a new breadcrumb navigation that vastly improved user experience and re-designed form fields to better entice community engagement.
At the end of the main design phase, I created a comprehensive style guide, detailing the new design and user experience conventions so that the in-house team could create a cohesive brand experience when introducing new elements.