ROOD Landscaping - Branding
Rood Landscape and Treasure Coast Irrigation are two companies with complementary services, known for their customer care, level of service and community leadership. As sister companies they had an identity problem springing from a lack of consistent messaging and branding. As part of an effort to repackage the companies as a power house in outdoor property care, a fresh image and outreach program was designed to build recognition and strong brand equity over time.