GE Corporate
Global warming has been a topic of much debate, a top-of-the-mind concern.
The idea was to turn 'Global Warming' on its head to grab the maximum attention and tell then take the consumer into the story of how GE is changing the meaning of 'Global Warming; through it's technologies and efforts to reduce the CO2 emission and make the planet a healthier and happier place to live on and bring people closer.