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GINI & JONY Passport
For Gini & Jony, a kids fashion-wear brand, we created a campaign that would encourage kids to leave their wired lives behind and explore the outdoors!
The campaign was released with a series of print ads and was further, extended to other mediums. In stores, we issued a Travel Passports where kids could write about their adventures, create their own gang of friends who they wanted to explore the outdoors with or try the activities that were suggested in the passport.
