Sara McKinney Robbins

Spalding, along with eight New York City Modell’s Sporting Goods stores, wanted to promote a new basketball through customer focused in-store events. The campaign was tailored to meet each stores individual needs and
requirements. Three different posters were created for the event, and their use in store windows was inspired by the many different flyers that can be seen pasted up around the city. Graphics were designed for in-store signage and
promotional materials and modified to work as screen print designs.

• Art Direction
• Creative Direction
• Graphic Design
• Illustration
• Illustrator
• Point of Purchase
• Retail