sound machines - The first part of the GM rebranding project would be to place sound machines around the city. These sound machines would collect the sounds of the city. the machines themselves would be set up as sculptures so people would not know that they are collecting sounds. (continued)
The Key - Keys would be mailed out to certain people in the public. The keys act as an invitation to an event, however the public would not know that it is anything GM related at this point. (cont)
The site
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GM - non traditional and event