Brief: To design three intriguing FLICK OFF T-shirts encouraging consumers aged 12-25 to help prevent global warming. The second challenge is to brand FLICK OFF Express: A travelling rally featuring influential speakers like David Suzuki, as well as talented musicians, spreading the word about climate change in a way that would appeal to Canadian youth.
Solution: the T-shirt designs combine simple imagery and bold typography to carry a compelling message about climate change. FLICK OFF Express had to have its own identity, while also linking directly back to the parent campaign. The word ‘Express’ below the original logo is using a typographic treatment that implied motion and immediacy. I created a bold & gritty campaign depicting an iconic image of train tracks morphing into a guitar handle surrounded by an enthusiastic crowd.