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Edward Street Market
Brief: Edward Street is a company in Aurora, Ontario that will feature a restaurant, catering services, and
a boutique grocery store. It needs complete branding that conveys an upscale and welcoming country appeal that works seamlessly across a range of products and services.
Solution: I created a logo contained within a diamond:
a unique and ownable shape in the industry. The type treatment combines a sophisticated serif with a more playful handwritten script for a high-end product that is
also approachable. The warm colours and illustrated utensils bring to mind the comfort and whimsy of
traditional country kitchens.