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Amaya
Brief: Amaya, a chain of Indian food restaurants, is looking to expand their business by selling their line of sauces in grocery stores. The packaging must incorporate an authentic Indian look with a modern flare. Because the product will be selling for more than its competitors, it must also feel premium.
Solution: To make the packaging rich & exotic I used warm vibrant colours and patterns that suggest the traditional textiles that India is known for. The high-contrast labels allow the sauces to jump off the shelves, and give them a unique modern edge among its mostly traditional competition.