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Yaumi Branding
Yaumi Branding - A consumer facing brand for the largest bread and pastry goods wholesaler in the Middle East.
After extensive market research, the brand was positioned as ‘the vitaliser’. ‘Yaumi’ had to capture the very essence of everyday family life.
The project included devising a strategic brand architecture and packaging design for over 50 products in 6 different lines. The brand was then rolled out across 6 countries in2 languages.