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ABC Annual Report
ABC Annual Report - A set of 7 annual reports - one for each of their key territories. All 7 had to work both as a set and independently.
The 2008 theme of ‘growth in every layer’ and 2009 theme ‘strengthening from the core’, were both reflective of the changing economic climate.
The bank wanted to be seen to be building a long term foundation for growth. The design was therefore quietly confident and understated, using simple geometric patterns and elegant finishing.