Cafe N’ Play is a new business from the owner of Naperville Moms Network that I was able to create branding and identity from scratch.
The logo and branding had to focus on the the 2 main elements of the business:
1.) Chic boutique cafe that offers healthy small plates and is the first brewer in Illinois of the organic artisan coffee brand, Kind Coffee
2.) Fun, kid-friendly place where children from infants to 9 years old can safely play and entertain themselves while their parents have a coffee
Since the owner wanted this business to be marketed in conjunction with Naperville Moms Network, the branding of Cafe N’ Play had to complement and overlap some of the existing Naperville Moms Network branding so that it would be apparent that the two are connected.
