Packaging Design
• A light bulb package design and brand marketing system designed to reflect the concept of energy efficient light bulbs “green design”. The brand system included product name selection, design and application of a product logo, a series of energy efficient logos, color, type and packaging form explorations. I chose a plain design with neutral colors using a minimalist style to suggest “less is more” and to make the package stand out among other “energy smart” competitors. (MSJ)
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