smARTpack
Through some collaboration with a marketing major, Kyra Platt, the ultimate goal of this project was to help give a chosen product, smARTpack, a fully fleshed out brand/identity and market it to a target audience. My partner (Anna Dulaney) and I aimed to deliver memorable content through several platforms (print and digital) and offer high-impact, targeted approaches that efficiently met the needs and challenges of the market. We strived to convince customers that they needed smARTpack and the experience that went along with it, from start to finish.
