The advertising campaign was designed to be simple, bold and easily memorable. Social media was targeted with the adverts to try and get people talking about the new Holidog product.
Produced using Illustrator and Photoshop.
Billboards both large and small featuring memorable characters were chosen to be displayed along commuters transport routes, to capture the attention of large audiences at the start and end of their days.
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Holidog Pet Food
Commercial Design Project at University -
Create a new pet food brand and design the Product, Packaging, Point of Sale, Website and Promotional Material.
