Concept for a 10'X10' booth for Xpressdocs.
In their collaboration with Skyline Sector 5, a consistent brand language and an engaging
experience is what they were looking to achieve with a new exhibit. The engaging aspect of the design is the opportunity for attendees to be able to send a postcard from the show, mailed by Xpressdocs to their family, friends or loved ones. The installation of a mailbox further pushes the experience in staging the act of sending out mail.
The interchangeable board graphics are a feature to highlight the vertical based on the show they are going to.
Area for giveaways was also another design consideration. With its colorful branding, cake pops would also be exhibited to match the brand colors and act as another attraction.
A semi circle rug in yellow would also designate the space that holds other sample kits and brochures.
