Poké Balls
Looking to jump on the catch ‘em all craze we painted/wrapped our red bollard balls to look like Poké balls and released them into the wild – or 400 stores across the country. Catch ‘em while you can. Overall, we generated more than 50 news stories that resulted in more than 75 million media impressions. The coverage was a mix between national and local online stories including Buzzfeed, Mashable, CNET and GameSpot.
Mentions: 28,995
Impressions: 96,727,148
Net Sentiment: +87
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