Sage Rider

The Target Cycling Team approached us to create custom cycling jerseys for them. We needed to brand them in a memorable way and make them worth wearing. The Bunyan jersey series was born. Now men (Pauls) and women (Babes) alike can ride like bearded folk heroes. We came we saw and then we sawed some more.
Credits:
Agency: Target Creative
ACD: Allan Peters
AD: Allan Peters
Designer: Allan Peters
Senior CW: Sage Rider

• Fashion Design
• Copywriting & Editing
• Branding & Corporate Identity
• Apparel