Greatland
Greatland from Sage Rider
Greatland

Target created an extremely minimal run of Mens clothing called Greatland. It was all Made in the USA and made with pride. We created an identity that's modular based on branding from the 20's and 30's where brands didn't have a consistent logo but instead a consistent esthetic. This keeps the identity and brand creative and surprising.
Credits:

ACD/Designer: Allan Peters
Sr. CW: Sage Rider
Sr. AD: Kevin Hayes
Sr. AD/Letterer: Philip Eggleston
Designer: Sam Anderson

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Greatland

Target created an extremely minimal run of Mens clothing called Greatland. It was all Made in the USA and made with pride. We created an identity that's modular based on branding from the 20's and 30's where brands didn't have a consistent logo but instead a consistent esthetic. This keeps the identity and brand creative and surprising.
Credits:

ACD/Designer: Allan Peters
Sr. CW: Sage Rider
Sr. AD: Kevin Hayes
Sr. AD/Letterer: Philip Eggleston
Designer: Sam Anderson

Available
Freelance, Full-time, Moonlighting
Sage Rider
Creative Director - Lakeshore Learning Minneapolis, MN