DoubleDown Casino brings authentic, Vegas-style, social casino games to more than 6 million players every month on Facebook and supporting mobile devices. And in 2013, roughly 85% of these online players set foot into North American casinos – representing an unlimited opportunity to reach an increasingly broader and growing market. The development of the “Casino Partner Program” strengthens this connection between online and land-based gaming, giving casinos the opportunity to present their brand to players, outside of the casino. However, there was still a need to increase traditional casino’s awareness of this program. This documentary-style piece showcases these points, but also illustrates that convergence is and can happen with the correct partnership.
