Forecast Public Art Rebranding
For my Identity and Symbols class at the University of Minnesota-Twin Cities we were to choose any nonprofit organization to completely rebrand. I chose the community focused public art, and art review publisher, Forecast Public Art, based in St. Paul, MN. Starting with the logo, I went through several revision stages, starting with 100 sketches, digital roughs, then many changes. Once the logo was solidified, I created the identity by developing a communication system, collateral material, and a complete style guide.
