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4 O'Clock Brewery Packaging
For my Packaging and Display class at the University of Minnesota-Twin Cities we were to create a beverage company of our choosing and design the bottle label and a carton. Inspired by the ski and snowboarding culture of the Rocky Mountains I came up with 4 O'Clock Brewery (4 o'clock is the time the ski hills close, and all everyone floods off to the mountain. Then maybe to the bar). I found inspiration in the shapes commonly found on ski sweaters, and justified them to allude to mountainscapes. I also illustrated this sketchy-style character to represent this specific flavor: Ski Bum Ale.
