"Once again you can feel hip-hop." (Take 2)
"Once again, you can feel hip-hop." - This poster represents feelings that can come out of listening to hip-hop. It is more poetic and romantic to represent feelings through the heart. Hip-hop originally started out as a form of poetry and self expression.
17"x36" poster
2008
"Beats got it twisted..." - "It" is referring to underground or "pure" hip-hop, twisted by the watered-down, poorly sampled music played on the radio.
17"x36" poster.
2008
Heavy Music Group Logo - The logo for "Heavy" is an ambigram, so it can be read both right-side up, and up-side down.
2008
12" Vinyl LP Case - "Round One" -- the first vinyl mix tape of signed artists. Inspired by an analogy of underground music and underground boxing.
2008
Brand Identity Handbook - Typographic standards and rules for the "Heavy" brand identity.
Brand Identity Handbook (take 2)
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