2012-2013
Swiss-made since 1954.
Proceq SA is a Swiss company developing industry-leading nondestructive testing equipment for construction and manufacturing.
This was one of the toughest things I've ever made: a research phase comparing exisiting brands and equipment, defining design directions, presenting concepts, working with their engineers in Zurich, then designing on the fly to create a cohesive design language for multiple products and presenting it to the board of directors. Leading the design team and managing the project from concept through production, on multiple products. I did the graphics, the presentation, led the ID, wrote the design language documentation, worked with engineers through production... all of it.
What resulted is a family of rugged, weather-sealed non-destructive testing instruments and touchscreen control tablet that are leading Proceq into the future with a coherent product and graphic strategy and a distinctly Swiss identity.
