promotion proposal for National Museum of Literature Bucharest - POSTER: "Lead" by George Bacovia
every poster presents the poem in the shape of a shoe, the shoe IS the poem, as it embodies the essence of the poem
THE PROBLEM: every year less young people visit the museum and by doing so lose the contact with books & romanian culture
THE PROGRAM: every time you come to the museum you buy a tiket and you can win a super cool pair of custom branded Converse with poems or pieces of text by famous romanian writers. Can also win a badge or a t-shirt