I designed the invitation and booklet for the NAAAP Kickoff event to announce a dynamic new organization in Philadelphia and attract young Asian American professionals in the Philadelphia region, community partners, and businesses to participate in this nationally respected professional association. To reflect a diverse pan-Asian culture and the young professional community's energy, I used red, an invigorating and traditionally lucky color, as well as auspicious curved design elements.
The Philadelphia skyline I designed for this piece also appeared on the program booklets and in the NAAAP Philly website header. I managed print production for the invitations and booklets and designed and maintained the organization's website.
Our publicity efforts filled the venue and garnered respect in the community. Every aspect of the event - from printed materials to flawless execution of the evening - impressed with sophistication and professionalism.
