RSA- Daily Diet

The brief for this project was given by RSA Student Design Awards. Daily Diet - "Design a way to make healthy eating appealing to young people". Through extensive research I came up with the concept of creating a number of fast food vans that would travel around Britain and be allocated 50 meters from schools so that school children had the option to choose healthier versions of fast food. The brand I created is "Original 5" and the product is takeaway packaging for a free salad bar. The packaging is bio-degradable, original and entices children to choose "Original 5" over other fast food chains like McDonalds and KFC

Ruthie Lewis
Product Designer Birmingham, United Kingdom