Trauma Ad - Ad was used in conjunction with other materials that commemorated our designation as a Level III Trauma Center.
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Trauma Billboard - View pdf to see full design. Billboard was used in conjunction with other materials that commemorated our designation as a Level III Trauma Center.
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Trauma Press Kit - Front cover is on top, with inside content on the bottom half. This piece was distributed to local media outlets, physicians, elected officials, and other VIPs. Resulted in a NBC news story, as well as a front page article in the Denton Record Chronicle.
First in Trauma Shirt - Shirt used to promote trauma designation during EMS Week. Distributed to ER employees, physicians and EMS providers.
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Safety Round-Up Flyer
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Safety Round-Up: Direct Mail PIece - See pdf for full design. This was a direct mail piece that was sent to approximately 10,000 homes in the Denton area.
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Safety Round-Up Invitation - See pdf for full design. This was used in conjuction with our press kit as an invitation to a safety event commemorating our trauma designation. The event was covered by a local tv station.
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Safety Round-Up Table Tent - Table tent used to promote event to hospital employees and guests.
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Safety Round-Up Map - See pdf for full design. This map was distributed to individuals attending the Safety Round-Up.
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Denton- Trauma Center

Marketing and PR campaign to create awareness of designation as Denton's only trauma center. PR efforts included the design and distribution of press kits, as well as the planning and execution of a community wide safety event.

Resulted in multiple TV news stories, a front page newspaper story, and a 40% increase in EMS volume.

Russell Mariott
Marketing & Communications Executive Knoxville, TN