Beta-i @LisbonWebSummit
Web Summit takes place in Lisbon. In order to promote Beta-i as the reference in the entrepreneurship scene in this unique opportunity, a series of conceptual art pieces were designed to spread the message. “Transforming Underdogs into Hotdogs” was the moto. Offline artwork tried to capture the different brand’s personality. Posters, stickers with funny messages were spread on night events & parties and networking sessions.