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KRAUS Jeans

What makes kraus different from other denim manufacturers is the fact that they paid careful attention to the body structure of Indian women while designing their jeans. Most players in the industry often forget that women in the West and women in India have certain differences when it comes to their body structure. This made it difficult for Indian women to find a pair of jeans that fit perfectly. And that’s where Kraus comes in.

Rucha Chonkar
Senior Art Director Mumbai, India