Ryan Stokes

Poster - PROBLEM Name and brand a Spanish club that offers a casual environment for students to practice Spanish. Create posters and collateral materials to attract members. “Sobremesa” is the word for an after dinner conversation common among Spanish-speaking cultures. The brand revolves around food, and the positive feeling associated with dining out. “És mas fácil escuchar con la boca llena” translates to: “It’s easier to listen when your mouth is full.”

Sobremesa Logo

Poster in detail - I created the name and identity system for this collegiate Spanish Social Club. The thought process behind the brand positioning was to appeal to students while emphasizing a bold aesthetic and a language first approach. Sobremesa means an after meal conversation common in Spanish speaking cultures. It was chosen because the organization holds their meetings at Bars and restaurants. The centered aligned text on the poster represents the design of a traditional menu.

Sobremesa coasters - I created the name and identity system for this collegiate Spanish Social Club. The thought process behind the brand positioning was to appeal to students while emphasizing a bold aesthetic and a language first approach. Sobremesa means an after meal conversation common in Spanish speaking cultures. It was chosen because the organization holds their meetings at Bars and restaurants. The centered aligned text on the poster represents the design of a traditional menu.