![](https://s3images.coroflot.com/user_files/individual_files/272613_x9qLjquwssdTFx_wYLBVhZjPa.jpg)
Campaign plansbook - Spreads from Chico State's plans book from
2009 the AAF Collegiate Advertising Competition. Our client, the Century Council, challenged us to reduce binge drinking among college students. Our non-authoritative message changed the acronym for "Blood Alcohol Content", B.A.C. to "Being Aware Counts". Research showed that the first step to behavioral change is awareness.
I designed the the magazine ads, the bathroom cling ads, and a template for the web site.
![](https://s3images.coroflot.com/user_files/individual_files/272613_fpKnjTB8GP13aWhChdIjKIo1M.jpg)
Plansbook spreads - Spreads from Chico State's plans book from
2009 the AAF Collegiate Advertising Competition. Our client, the Century Council, challenged us to reduce binge drinking among college students. Our non-authoritative message changed the acronym for "Blood Alcohol Content", B.A.C. to "Being Aware Counts". Research showed that the first step to behavioral change is awareness.
I designed the the magazine ads, the bathroom cling ads, and a template for the web site.
![](https://s3images.coroflot.com/user_files/individual_files/272613__v3K6uOeNdlB0RBdtGu6sXi3A.jpg)
Bathroom ads - Spreads from Chico State's plans book from
2009 the AAF Collegiate Advertising Competition. Our client, the Century Council, challenged us to reduce binge drinking among college students. Our non-authoritative message changed the acronym for "Blood Alcohol Content", B.A.C. to "Being Aware Counts". Research showed that the first step to behavioral change is awareness.
I designed the the magazine ads, the bathroom cling ads, and a template for the web site.
![](https://s3images.coroflot.com/user_files/individual_files/272613_GkL2Q8kTXkHtLPMklOvk23m_8.jpg)
Bathroom ads - This year in the AAF Collegiate Advertising Competition, our client, the Century Council, challenged us to reduce binge drinking among college students. Our non-authoritative message changed the acronym for "Blood Alcohol Content", B.A.C. to "Being Aware Counts". Research showed that the first step to behavioral change is awareness.
I designed the banners that accompanied our presenters on stage, the magazine ads, designed the bathroom cling ads, and a template for the web site.
![](https://s3images.coroflot.com/user_files/individual_files/272613_6AHOUmPVrvXdDmHgT5XojkW94.jpg)
BAC collateral
![](https://s3images.coroflot.com/user_files/individual_files/272613_EQSMYN8xDLcYTem8l36snOrO4.jpg)
Being Aware Counts - Spreads from Chico State's plans book from
2009 the AAF Collegiate Advertising Competition. Our client, the Century Council, challenged us to reduce binge drinking among college students. Our non-authoritative message changed the acronym for "Blood Alcohol Content", B.A.C. to "Being Aware Counts". Research showed that the first step to behavioral change is awareness.
I designed the the magazine ads, the bathroom cling ads, and a template for the web site.
![](https://s3images.coroflot.com/user_files/individual_files/272613_L1YbtNpzSq0_Uh2NgNNIHk4Fb.jpg)
BAC Website - Spreads from Chico State's plans book from
2009 the AAF Collegiate Advertising Competition. Our client, the Century Council, challenged us to reduce binge drinking among college students. Our non-authoritative message changed the acronym for "Blood Alcohol Content", B.A.C. to "Being Aware Counts". Research showed that the first step to behavioral change is awareness.
I designed the the magazine ads, the bathroom cling ads, and a template for the web site.
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