Campaign plansbook - Spreads from Chico State's plans book from 2009 the AAF Collegiate Advertising Competition. Our client, the Century Council, challenged us to reduce binge drinking among college students. Our non-authoritative message changed the acronym for "Blood Alcohol Content", B.A.C. to "Being Aware Counts". Research showed that the first step to behavioral change is awareness. I designed the the magazine ads, the bathroom cling ads, and a template for the web site.
Plansbook spreads - Spreads from Chico State's plans book from 2009 the AAF Collegiate Advertising Competition. Our client, the Century Council, challenged us to reduce binge drinking among college students. Our non-authoritative message changed the acronym for "Blood Alcohol Content", B.A.C. to "Being Aware Counts". Research showed that the first step to behavioral change is awareness. I designed the the magazine ads, the bathroom cling ads, and a template for the web site.
Bathroom ads - Spreads from Chico State's plans book from 2009 the AAF Collegiate Advertising Competition. Our client, the Century Council, challenged us to reduce binge drinking among college students. Our non-authoritative message changed the acronym for "Blood Alcohol Content", B.A.C. to "Being Aware Counts". Research showed that the first step to behavioral change is awareness. I designed the the magazine ads, the bathroom cling ads, and a template for the web site.
Bathroom ads - This year in the AAF Collegiate Advertising Competition, our client, the Century Council, challenged us to reduce binge drinking among college students. Our non-authoritative message changed the acronym for "Blood Alcohol Content", B.A.C. to "Being Aware Counts". Research showed that the first step to behavioral change is awareness. I designed the banners that accompanied our presenters on stage, the magazine ads, designed the bathroom cling ads, and a template for the web site.
BAC collateral
Being Aware Counts - Spreads from Chico State's plans book from 2009 the AAF Collegiate Advertising Competition. Our client, the Century Council, challenged us to reduce binge drinking among college students. Our non-authoritative message changed the acronym for "Blood Alcohol Content", B.A.C. to "Being Aware Counts". Research showed that the first step to behavioral change is awareness. I designed the the magazine ads, the bathroom cling ads, and a template for the web site.
BAC Website - Spreads from Chico State's plans book from 2009 the AAF Collegiate Advertising Competition. Our client, the Century Council, challenged us to reduce binge drinking among college students. Our non-authoritative message changed the acronym for "Blood Alcohol Content", B.A.C. to "Being Aware Counts". Research showed that the first step to behavioral change is awareness. I designed the the magazine ads, the bathroom cling ads, and a template for the web site.
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Being Aware Counts
Ryan Stokes
Graphic Designer Pleasant Hill, CA