Robert Stein

Great Atlantic Lacrosse Catalog - A small sampling of pages from this title - from my 13 years at SEI. This title published 8-10 editions annually, ranging from 56-80+ pages.
As the premier lacrosse publication in the US for many years, we were able to sell advertisements within the catalog for a premium fee. Ads could be standard 1-page ads, gatefolds, inserted and folded posters, lenticular printed cards, etc. Most ads were from lax product manufacturers, either supporting specific products and product lines or corporate branding.

• Creative Direction