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First Marketing Insurance
First Marketing: Insurance - Here we see one-to-many marketing within the insurance industry. Each Farmer's representative picked articles for their newsletter and supplied their headshot and contact information, plus a mailing list. Shells were pre-printed and then put back through a one-color press for personalization. I wrote the code to create and output all the art files with automation. Later we used this with color laser copy/printer engines for full-color personalization.
