Volkswagen Lupo 3L - Unfortunately not all good work get to see daylight, this was one of them.
Volkswagen Lupo GTI - Optical illusion - A two pages press ad not approved by the client. Headline: Do you need a bigger proof that everything revolves around the Lupo GTI? (keeping your eyes in the car look closer to the screen, or page)
Golf Art - A two consecutive pages press ad not approved by the client.
World Environment Day - Unfortunately not approved
VW Lupo GTI - A two pages press ad not approved. Headline: The new Lupo GTI 125 Hp. The most recent pure blood from Volkswagen.
VW classifieds - Small classified ads for newspapers. 1st headline: "Economic even in the advertising" 2nd headline: "After all this add has lot of space"
VW Golf special offer - A special offer with the VW Golf. A Maximum Coverage Car Insurance (SCT in Portuguese). Headline: The Golf never has been this safe.
VW New Lupo GTI - Headline: See here the new Lupo GTI front. Otherwise you will only see his back. Not approved.
Fnac - Gift cards - Another one that stayed in the drawer. Poster for Fnac gift cards. The headline is a Portuguese saying that roughly translates to something like: Tired of so many useless gifts?
Cintra beer 1 - The client wanted to enter the Portuguese market fighting the two best selling and older brands of national beer, Sagres and Super Bock. 1st Headline: Nothing like a new love to forget the older ones. 2nd Headline: (Portuguese saying): The beer that is going to leave your mouth opened. 3rd Headline: Cerveja (beer) starts with a "C". (Both competitors start with an "S") This ad was part of a campaign not approved by the client.
Pleno - Cerealis 1 - Headline: And you? What moves you? Client signature: Release your natural energy Not approved.
Activa - Recipes Supplement - Contest for a recipes supplement with the Activa magazine. Concept: So easy even men can cook. Headline: Finally men will know what this instruments are for.
Oni Way 3 - Introducing the 3G technology in the Portuguese market. 1st Headline: "Its faster to go there yourself!" 3rd Headline: "Is this the image you want to give?" This ads are part of a campaign that never was. Another agency won the account.
Kit ACP - Headline: The box that will change your world! Not approved by the client.
Arrabida Shopping - The Arrabida shopping in Oporto claims to have the best cinemas in Portugal. This ad was part of a campaign were the two worlds (movie and shopping) met. Unfortunately the client chose another agency. Headline: If Hitchcock had chosen Design.
Level - Contest for a Web game portal. Another agency won the account.
Valentine's Day - In the valentine's day, go straight to his heart. Not approved.
Chevrolet S3X - Headline: "With an argument like this, who needs excuses?" Not approved by the client.
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Rodrigo Rodrigues
Art/Creative Direction Lisbon, Portugal