Roy Wade

James Dyson founded Dyson in 1993. The company features revolutionary vacuum cleaners. Their ad campaign focuses on the strength and no clog qualities of their product.When creating the logo, my goal was to emphasize that strength. I created the logo from concrete, showing it breaking away by the vacuums force and included their tag line, “Others Clog, Ours Doesn’t”. I also incorporated the well-known yellow ball into the company name.

• Graphic Design
• Typography