Root Beverage Inc. - Branding
Root Beverage Inc. - Branding from Ryan Tatum
Root Beverage Inc. - Branding

With many products are the market today dealing with all aspects of health and fitness, none seam to directly address heart disease, but rather focus on health in a general way. There is a need for a beverage that not only taste good, but supports the process of reducing heart disease while contributing to healthy, active lifestyle. We need to provide a clear, concise product campaign that forgoes the scientific terminology and focuses on educating and providing a beverage option for the middle American populous.

The Strategy we would like to take would be to address the demographic and focus on how they would best be influenced.

We have a need for a sophisticated, clean, streamlined item. We would like to create a product that clearly states the benefits of drinking the beverage wile retaining a simple nature and ease of consumption. The product has to stand on its own in taste and be more then just a healthy drink.

Final Solution
Solution 1
Solution 2
Business Collateral // Business Cards
Root Branding Process Book. This is a PDf of the process in which we came to final solution of the Root brand, its conception from ideation to conclusion.
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Root Beverage Inc. - Branding

With many products are the market today dealing with all aspects of health and fitness, none seam to directly address heart disease, but rather focus on health in a general way. There is a need for a beverage that not only taste good, but supports the process of reducing heart disease while contributing to healthy, active lifestyle. We need to provide a clear, concise product campaign that forgoes the scientific terminology and focuses on educating and providing a beverage option for the middle American populous.

The Strategy we would like to take would be to address the demographic and focus on how they would best be influenced.

We have a need for a sophisticated, clean, streamlined item. We would like to create a product that clearly states the benefits of drinking the beverage wile retaining a simple nature and ease of consumption. The product has to stand on its own in taste and be more then just a healthy drink.

Ryan Tatum
Graphic Designer // Illustrator Seattle, WA