Through this process of investigation, I have explored my personal voice and how it influences my design aesthetic. I am emotive, expressive designer. Defining, exploring the origins, this history, the vocabulary, both visual and verbal I have learned that emotion can drive the relationship with the consumer. Emotion guides this project.
The pleasure, the passion, the unique brain process that we share, yet individual to us all. It’s what distinguishes us from other animals of the planet and gives us that singular trait we call humanity. .
So why am I doing this? I believe that once you become consciously aware of why you are doing certain things you can begin to resist people trying to emotionally manipulate you and realize that many decisions you are making are actually due to your emotional state rather than logic.