![](https://s3images.coroflot.com/user_files/individual_files/701307_gzrilghiwoabarih_uu2wcn4r.jpg)
Spring/Summer 2016
Community Management:
I managed the communities on Sulwhasoo and AmorePacific Instagram and Facebook accounts. My goal was to create the company's persona by engaging with active and potential customers.
Analytics and Strategy:
I labeled and tracked each post created to see how they performed and how they we're able to engage followers. Through categorizing and tracking the performance of posts, I was able to help the lead strategist see what type of marketing works best with each brands active and potential customers. For example, I was able to determine that editorial-like photos and Asian inspired photos created more engagement for Sulwhasoo but lifestyle photos featuring the product created more engagement for AmorePacific.
![](https://s3images.coroflot.com/user_files/individual_files/701307_cux8jwj3hq_tfjilcptnrwfcy.jpg)
I researched and qualified influencers for Ringly's influencer marketing campaign with Obvious.ly.
![](https://s3images.coroflot.com/user_files/individual_files/701307_fjrllana2akq74zlok2tz7yx_.jpg)
I researched and qualified millennials to help created brand awareness within the "college aged" demographic.
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