Dr Pepper ACMA - Dr Pepper is the key sponsor of the American Country Music Awards in Las Vegas. The brand usually teams with country music's hottest stars to give a consumer access to the stars, show and events. This concept is all about the unforgettable experience at the ACM's and Las Vegas.
Snapple/Fiji Water - This cross promotion with Snapple and Fiji Water gives consumers a chance to win a trip to a luxurious resort and spa. Snapple is known for its "healthy for you" attitude and its broad line of teas and juices. This concept not only heros the bottles, but provides an appropriate spa experience to tie in the promotion.
Crush Halloween - Halloween was the perfect holiday to introduce a new flavor the Crush flavor portfolio. Their 2010 campaign focuses on "Crush It with Your Flavor" and this pieces ties in with the campaign while promoting Crush as the perfect Halloween treat.
Mixers/CSD's Holiday - This promotion brings some of Dr Pepper Snapple Group's biggest brands together for the holidays. The goal was to encourage purchase of CSD's and Mixers as essential holiday beverages.
7UP Green - This concept revolves around a special earth-friendly promotion between Kroger and 7UP. In recent years 7UP has promoted its crisp, refreshing and natural flavors and with this promotion it served well to focus on the eco-friendliness of the brand as well as the flavors.
Sunkist Solar Fusion - As a new line within the Sunkist brand, Solar Fusion aims to give some clarity and focus in a busy day. Straightforward as it is, this concept was not only a fun way to attract the target market, but also a keepsake.
Snapple Value POS - The Snapple Value line serves as an introduction to the tea market. This concept targets consumers who want to take a simple and healthy step in the right direction without the confusion that other bottled tea brands may offer.
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