Rosali Middleman

2013 Woodland Jewel Mushrooms Branding Concepts.

Woodland Jewel is a micro mushroom farm outside Pottstown, PA. They approached me to do a series of logos for their branding. These are a large collection of the varying directions we took. None made the cut, but I fell in love with them. I loved thinking oft these little mushroom gems glittering the forest floor and playing around with the vibe of restrained and formal luxury product vs cosmic elvish delights?

• Branding & Corporate Identity
• Graphic Design
• Illustrator
• Illustration