Longaberger Event Marketing - An event that attracted over 4,000 people. I developed the direction for all consumer touch points. From the events identity and logo to the tickets, signage, invitations and tickets.
Longaberger Magalogue - A 64 page magalogue that contained original stories, tips and product use ideas. I positioned the magalogue to appeal to a broader audience. The design was clean, bright and contemporary yet still reflected the companies heritage and craft.
Longaberger Website - A website that reflected a cleaner more progressive design. And positioned the company for broader appeal and acceptance by more consumers.
Longaberger National Convention - Concept and support materials for a convention that attracted over 10,000 people over 8 days. I directed the overall concept and every touch point for the attendees. I wanted to empower and empassion the attendees and recognize their hard work.
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