Rod Vrancken

Abercrombie Point of Purchase - Signage system for all stores. Designed to quickly identify brand, product attribute and price point.

Abercrombie & Fitch Product Marketing - I developed hundreds of original concepts that would support the brand, reflect the product personality and leverage the sale.

Abercrombie & Fitch Merchandise Graphics - Original concepts and designs that I developed and illustrated. My designs were continually successful by leveraging large sales of my graphic tees.

Abercrombie - This was developed to enhance the product and create a stronger presence at point of purchase. I came up with an inexpensive solution that, reflected the product personality as well as organized the products.

Abercrombie Woven, Printed and Embroidered Lables - Merchandise labels the supported the brand and also carried the garments concept.