Brief
On 1st July 2007 smoking was banned in pubs, clubs and restaurants across England. The brief was to raise awareness of efforts to create healthier environments, while encouraging further donations to Cancer Research.
Solution
Glass ashtrays, which would soon be redundant, were collected from these places in specially-designed door-drop bags and transformed into unique handmade flower vases by a master craftsman. We then auctioned the vases on eBay with all proceeds going to Cancer Research UK.
Results
The first vase sold for £86.00.We are continuing to auction the vases, and they are selling on average, for £77.00 a piece.
Awards:
Cannes Lions Bronze. DMAs Bronze. Campaign Big Finalist.
Campaign Top 10 DM Campaigns 2008 Number 6. WPPED Cream Annual
