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Apploi Branding
Apploi is a jobs resource app that helps connect jobseekers and employers. One tool to help this happen is a candidate capture kiosk placed in stores, malls, and job centers.
In order to create consistency across the company, my team and I designed a set of brand guidelines that all internal collateral would adhere to. The Apploi branded collateral were used for brand awareness/recognition, call-to-action to download our app, and as instruction on how to best use the app.
